Brandi
Wyrick
M.S. in
Sport Management
About Me
I am a M.S. Sport Management Graduate from Texas A&M University, class of 2020. I just finished working as the Social Media Manager for the Winter Garden Squeeze, a college baseball team a part of the Florida Collegiate Summer League. In this role, I was responsible for all social media posts, game day graphics, photos and videos of players and sponsorship activation, along with live game updates and marketing the Squeeze. Here I refined my social media skills and developing ideas for marketing and promotion. Further, I am a recognized expert in teamwork and a communicative collaborator. My previous roles have strengthened my capabilities in collaboration, team work, and leadership, including a keen attention to detail and accuracy. With these skills and qualifications, I believe I would be a great addition to your organization.
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Through my experience in sports, I have learned how impertative it is to be a team player, self-motivated, and how to truly become efficient with time management. It’s with all the long-lasting life lessons that molded me into the person I am today. I’ve always been the type of person who wants to make everything more achievable and efficient for everyone; and I’ve always accomplished that through my dedication to all aspects of life. My supervisors and coworkers describe me as organized, deadline driven, and a leader through delegation. The passion I have for sport marketing, social media, promotions, planning, management, and organization is second to
none.
Work Experience
October 2021 - Present
Zone Lead
runDisney
Responsible for overseeing a group of 4-20 cast members during race days. Engaging with guests and providing extraordinary customer service, prepping races, distributing race materials, public speaking, and other to be assigned roles. Assisting in pre-race setup, and breakdown operations.
September 2021 - April 2022
Game Night Assistant
Orlando Solar Bears
Assist with planning and development of marketing for the 2021-2022 season. This includes providing support and creating avenues to market the upcoming season both in traditional marketing and social media realms. Organize the creation and execution of marketing strategies throughout the community. Contribute in group ticket sales.
August 2021 - January 2022
Graphic Designer
USC Upstate (Remote)
Work closely with the athletics department creating motion and still graphics for in venue videoboards. Well versed in Adobe Photoshop and After Effects. Photograph athletic teams when requested.
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August 2021 - Present
Knights Hospitality Lead
UCF Athletics
​A part of a well diverse team to ensure fan security and safety during home football, basketball, and baseball games. This includes overseeing a staff of 10, checking tickets, assisting guests, directing crowd control, and caring for season ticket holders.
May 2021 - August 2021
Social Media Manager/ Intern
Winter Garden Squeeze
Responsible for creating content, monitoring fan engagement, live game updates, and marketing strategies for the Squeeze. From May till July 23rd, social media engagement was up 198% on Instagram and 47k% on Facebook. Graphics created include pregame lineups, starting pitchers, and postgame final score graphics. In-game responsibilities shifted to taking photos and videos of the players and uploading them directly to social media accounts (Twitter, Instagram, Facebook). Photos and videos were also available to the players for use in scouting portfolios and personal accounts. At the end of the season, awarded the social media award for most outstanding performance within the entire league compiled of six teams.
January 2021 - February 2021
Events Operations Assistant- SBLV
Living Sport
Selected out of hundreds of applicants to join the Living Sport Business program, who collaborated directly with the Super Bowl LV Host committee and Populous staff to work the Super Bowl. Facilitated with the overall execution of Super Bowl LV events planned during COVID-19. Assisted in managing pre-event week attractions and enhanced fan experience at 3 locations for the Super Bowl Fan Fest around Tampa Bay. Utilized Policy Path health screening app and learned valuable health screening event procedures. Worked with the hospitality efforts and events for the Super Bowl LV committee VIP parties. Collaborated with Populous at Raymond James Stadium directing customer service initiatives, including mobile app assistance and post-event procedures, for 25,000 fans during the game. In addition to the Super Bowl, attended week-long sport business workshops, networking sessions, and sport facility tours, all led by sport professionals (Tampa Bay Rays, the Lightning, and New York Yankees).
October 2019 - January 2021
12th Man Marketing
As a student team member of the team, I am involved in many different aspects throughout athletic events. I execute all in-game promotions, giveaways, and marketing of events. Assist in the creation of social media posts on all platforms for all athletic teams. Help organization different on-campus/ community marketing promotions for sporting events. As well as overseeing fan interactions at different athletic events.
May 2020 - August 2020
Brazos Valley Bombers Intern
Through this amazing opportunity, I was able to gain experience and knowledge within Collegiate League Baseball. I worked hands-on in positions such as Marketing/ Promotions, Guest Relations, Video, Merchandise, Operations, and Ticketing/ Sales. Each game-day I worked a different position to learn valuable knowledge and gain more skills. With COVID-19 being present, I also learned beneficial knowledge and skills in situational management as things were constantly changing and we had to adapt quickly.
January 2020
CFP National Championship Volunteer
Through this phenomenal experience, I was able to experience all aspects that are involved in such a high scale event. During this opportunity, I was able to assist in arrangement and organization of volunteer check-in inventory and equipment. I served CFP VIPs via GNOSF Courtesy Cars program and Hyatt Regency, and served & assisted with CFPF teachers event. I experienced a behind-the-scenes look at an immersive Media Day and interactive Fan Fest. I was able to develop an understanding for eco-friendly skills and habits for large-scale athletic events. On game day, I helped managed game-day hospitality events, and assisted playoff green team during event.
January 2018- May 2018
Intramural Intern
During my senior year at West Florida, I was able to gain more experience through an Intramural Internship at Pensacola State College for the spring semester. I facilitated the recreational weight room for students, and helped execute and organize all events intramural events (soccer, softball, basketball, archery, & flag football). I also created and promoted the social media content on the accounts and created promotional material for the events.
August 2017- January 2018
Athletic Game-day Operations
While finishing my B.S. degree in Sport Management at West Florida, I gained an opportunity to work with game-day operations for the athletic department. During this time I helped set up & strike all University athletic events.
I also assisted the marketing team with promotional events and assisted the ticketing department. Occasionally, I acted as security to ensure that the fan experience could be successful and so the athletic events would run smoothly.
Education
Texas A&M University- DEC 2020
Master of Science: Sport Management & Marketing
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Final GPA: 4.0
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Course work: Sport Marketing, Research Methods in Sport, Sport Finance, Personnel Mgmt., Diversity & Ethics in Sport, Athletics Administration
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Sport Management Society (2019-2020), Honors Society Foundation (2019-2020), The Society For Collegiate Leadership & Achievement (2019-2020)
University of West Florida- MAY 2018
Bachelor of Science: Sport Management
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Final GPA: 3.7
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Course Work: Sport Event & Facility Management, Sports Marketing, Sport Law & Risk Management, Sociology of Sport, Management & Leadership in Sport, Sport Media, Sport Finance
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Society of Leadership & Success, Sport Management Student Association (2016 – 2018)
Pensacola State College- MAY 2016
Associate in Arts: Human Performance & Recreation
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Final GPA: 3.75
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Cum Laude (2016), All State/ All Conference Academic Award (2015-2016), Dean’s List (2015-2016), President’s List (2014)
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Collegiate Athlete (softball)
